jQuery.fn.liScroll = function(settings) {
	settings = jQuery.extend({
	travelocity: 0.04
	}, settings);	
	return this.each(function(){
		var $strip = jQuery(this);

		$strip.addClass("newsticker")
		var stripWidth = 0;
		var $mask = $strip.wrap("<div class='mask'></div>");
		var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");				
		var containerWidth = $strip.parent().parent().width();//a.k.a. 'mask' width 
		$strip.find("li").each(function(i){
		stripWidth += jQuery(this, i).width();
		});
		$strip.width(stripWidth);	
		var defTiming = stripWidth/settings.travelocity;
		var totalTravel = stripWidth+containerWidth;				
		function scrollnews(spazio, tempo){
		$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
		}
		scrollnews(totalTravel, defTiming);		
		$strip.hover(function(){
		$strip.stop();
		},
		function(){
		var offset = jQuery(this).offset();
		var residualSpace = offset.left + stripWidth;
		
		/*there is an error in this plugins, have to correct it*/
		var real_velocity = settings.travelocity*2;
		
		var residualTime = residualSpace/real_velocity;
		scrollnews(residualSpace, residualTime);
		});	
	});
};